If you feel like social content is a scary world, or that it is too expensive to create, or takes too long to produce, then this is a must read. Learn about the fundamentals of rapid content testing. The specific implementation described in this post is a completely fresh take that will empower you to take control of your social media strategy.

Learn about the red herrings in marketing. Vanity Metrics. There are three types. Here is how you can identify, navigate, and avoid them.